After a several year hiatus, TiVo is once again offering Internet entrepreneurs bounties for hardware and service sales… which may or may not be related to their newly appointed CMO. Whereas TiVo previously ran with the pricey Commission Junction, and featured something like $60 commissions, the new program is hosted by Share-A-Sale and storms out of the gate with pretty hefty kickbacks for those affiliate links and banners:
Our affiliate program is providing a $100 bounty for the sale of any Roamio DVR, which range in price from $199 to $599, plus service. Sales of other products on tivo.com are compensated at a 10% commission rate.
Of course, a variety of web sites and services derive a percent of their revenue via affiliate marketing (including yours truly), and I imagine this sort initiative has the potential to expand online conversation. Who knows, maybe it’s even enough incentive to get Megazone to once again fire up his blogwriter.