I admit I was somewhat confuzzled when I first read Verizon’s FiOS TV email outreach. As, likely, you were while scanning this headline. Although “home page” is typically associated with the web browser, Verizon has co-opt the term to describe their newly minted FiOS TV welcome screen.
The FiOS TV Home Page is a screen on your TV that will appear each time you turn on your Set Top box. After you have finished exploring the FiOS TV Home Page, getting to live TV is easy. Either press the “Exit” button on your FiOS TV remote control or wait 15 seconds and you will see the last channel you viewed.
I assume the objective here is more branding reinforcement and VOD or service up-sell rather than useful-new-customer-centric-feature. However, the presentation is attractive and can be quickly cleared if one so chooses. And we suspect this is the way the industry is moving, given my TiVo Mini‘s initial menu screen (after the television has been off awhile) and Roku’s content curation objectives.