Now that the roll out of TiVo Xfinity On Demand is complete in the San Francisco Bay Area, Comcast and TiVo are pumping the hybrid initiative via billboard, bus, radio, and television advertising in what’s been described to me as a “joint effort.” In recent years, TiVo has shunned most forms of advertising beyond the web… so I find this to be a refreshing change in approach that hopefully bears fruit in terms of new retail subscribers. As to the product itself, Comcast’s formerly inaccessible On Demand offerings, both paid and included with one’s subscription, are now automatically available at no additional cost via TiVo Premiere DVRs. At least in this one (large) Comcast region. TiVo suggests you register here to be alerted when your Comcast neighborhood is upgraded. Of course, it’s also safe to assume we’ll continue to provide updates as they become available. Bonus advertising: One TiVo Community forum member also caught a TiVo Xfinity standee in a Bay Area Best Buy.