As we approach the launch of Google TV hardware, the GOOG has been dropping additional set-top box details. And they’re running full steam ahead with the “app ecosystem” pitch. As opposed to the new AppleTV‘s (currently?) neutered approach. In fact, Google concludes their video above with: “More coming soon from Android Market…”
Google’s initial partners include a variety of broadcasters that apparently have leveraged their web video into custom Google TV portals, plus several services familiar to many existing connected boxes – Pandora, Amazon VOD, and Netflix. Twitter’s also in the lineup, although I still don’t have much use for it on a television.
It remains to be seen if Google truly brings something new to the Internet-connected, 10′ lean-back table. In my mind, the early key differentiator is that Google allows partners to run wild with the platform. As with Android phones, manufacturers will customize both the hardware and software experience. For example, Logitech appears to have integrated Harmony-esque universal remote functionality, potentially tying all of our boxes together (yes!), and may bring video conferencing capabilities.
I don’t believe I’m breaking any confidential agreements in telling you I expect a Google TV review unit by the end of the month… so stay tuned.
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