Apple TV in its Native Environment

Mari Silbey —  March 24, 2007
apple-tv1_small.jpg

Sure you can see Apple TV “unboxing” photos all over the place. But where else can you find photos of Apple TV in its native environment, i.e. the Apple Store at the local mall? (King of Prussia Mall in this case)

I must admit to some skepticism about Apple TV, but the Apple fanaticism is real, and many analysts have positive things to say. Ross Rubin compares and contrasts Apple TV (pretty favorably) against TiVo in his recent Engadget column. Steve Wildstrom on the other hand is a bit more ambiguous on Apple TV’s future. Then of course there’s Dave Z.’s opinion


apple-tv-2_small.jpg

apple-tv-3_small.jpg