The DEMO 2007 conference started yesterday, and I’m terrifically jealous of anyone who’s out there now. Luckily, we’ve been able to make a few arrangements to keep us up to date on any juicy DEMO news. Dave squeezed me into Marshall Kirkpatrick‘s schedule for a SplashCast briefing, and I’ve got a friend on the ground who promises to send on-site DEMO photos.
Here’s the deal on SplashCast: Marshall calls it a “media syndication platform” and Liz Gannes calls it a widget. Whatever the right term is, it’s a pretty cool tool. Simply put, SplashCast lets you string together text, images, audio and video for a multimedia production viewable (and listenable?) on a Flash player. Unlike YouTube-alikes, SplashCast also embeds a menu to provide access to multiple videos from just one embedded web player.
Here’s a sample SplashCast with text and random ZNF photos. More details after the jump.
Despite giving people the ability to generate low-tech creations like the sample above, SplashCast seems to be going primarily after folks who want to syndicate video. In that area, the company is certainly not alone. However, SplashCast does have some good things going for it. For one, it supports several different file formats including .mov, .wmv, .mpg, .mp4 and .flv. For another, there is absolutely no branding visible on the SplashCast player unless you hover over it. And yet if you’re using files from a third-party source, say YouTube, credits automatically appear – a feature that’s sure to go over well with content producers.
SplashCast does still have some bugs in the system, but it’s a lot of fun to play with. My one concern is that it takes some dedication to produce a SplashCast, just as it does to produce any multimedia work. For example, I love Scrapblog, but how often do I have the time to create new online scrapbooks?
According to the SplashCast site, the company is considering several different business models, but is “inclined to avoid pre and post roll video ads.” More info to come later in the year.
So far, so good. I would like to see some different RSS functionality, but incorporating your Flickr stream and uploading background music IS awesome! I’ll be keeping my eye on this little gem…
Thanks for the review Mari. I’m glad you enjoyed SplashCast – and trust you me we’re squashing bugs just as quick as we can. It’s been working real well today.
I hope you’ll find SC useful whenever you want to display multiple media items in a small space. If you have any questions or want to compare notes on creative inspiration don’t hesitate to drop me a line any time.
Marshall Kirkpatrick
Director of Content
SplashCast
This would have been great for my PS3 Ladies of Ebay silliness. I’m sure I’ll come up with other (more professional?) uses going forward.
I’m tickled this is so easy to use…I’m not necessarily a techie (by any means), but I seem to be able to use this platform without calling in the calvary. By the way, the Director of Community Development is HOT. What’s his name?
“Im tickled this is so easy to use Im not necessarily a techie (by any means), but I seem to be able to use this platform without calling in the calvary”
I hate those products that require a crucifixion to work. They’re so…analog
/spelling nitpick
This is awesome. I have a patent pending on almost exactly the same business model! Freaking awesome that someone FINALLY get’s it.
Thanks for the mention, Mari and we’re glad you enjoy our product. You may also want to try the new version we’re releasing end of February.
-Alex
community guy
scrapblog.com
Wanda, that’s Alex Williams you’re talking about and yes – he’s one happening dude. I don’t think he’s available but he sure is flattered.
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